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CAGE Distance Framework
The CAGE Distance Framework identifies Cultural, Administrative, Geographic and Economic differences or distances between countries that companies should address when crafting international strategies.〔''Cases about Redefining Global Strategy'', Pankaj Ghemawat and Jordan Siegel, Harvard Business Review Press, 2011, Chapter 2〕 It may also be used to understand patterns of trade, capital, information, and people flows.〔''World 3.0: Global Prosperity and How to Achieve it'', Pankaj Ghemawat, Harvard Business Review Press, 2011, pp.54-60〕 The framework was developed by Pankaj Ghemawat, a professor at the University of Navarra - IESE Business School in Barcelona, Spain.〔Pankaj Ghemawat official website: http://www.ghemawat.com/〕
The impacts of CAGE distances and differences have been demonstrated quantitatively via gravity models. Such models "resemble Newton's law of gravitation in linking interactions between countries to the product of their sizes (usually their gross domestic products) divided by some composite measure of distance."〔
==Components==
The table〔 〔 ''Distance still matters. The hard reality of global expansion.'', Pankaj Ghemawat, Harvard business review , 79, no.8, 2001, p137-147〕 shown below provides more detail on each of the CAGE categories, and how they can manifest themselves depending on whether one is comparing a pair of countries or looking at one in isolation. One of the distinctions between the CAGE Framework and other country analysis frameworks is its inclusion of bilateral as well as unilateral factors.〔
〔''Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter'', Pankaj Ghemawat, Harvard Business School Press, 2007, p.41〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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